Optimizing images to upload to a website

Surely you include a large number of images on your page to capture the attention of your customers. Current trends indicate that your visual content should get bigger and bigger. Thus, it is necessary to worry about get good image optimization before uploading them to a website. Then, We present the reasons why this is important and, what's more, we show you how to do it.

Why optimize images before uploading to a website?

The reasons to optimize your images online are very simple:

  • Don't lose users. If the web has many large images it can become slow and heavy, with the risk of customers leaving when loading time increases. So forget about making your users wait and maximizes the weight of the web.
  • Mobile navigation. Navigation from a digital device is done in a very high percentage of occasions. But 3G and 4G networks can't match broadband, so if the web is overweight, you may not even get it to load and navigation, in any case, it will be horrible.
  • SEO positioning. Google takes little time to crawl the webs, so that the less it weighs, higher positioning will reach. In fact, one of the factors that most interferes in the classification and ranking of an online site is its loading speed.

Web image optimization

How can images be optimized?

Once we have the images, we must carry out a series of steps to be able to achieve that they are optimized to the maximum, are the laws of WPO para WordPress.

The choice of format

The essential thing is to choose the correct format depending on the needs of the web space. You can use two types.

  • On the one hand, there is the .PNG, what to use for flat images, since it does not generate losses, although the images are not reduced as much. The quality is quite acceptable.
  • On the other hand, you have the .JPG format. This is used for photos with details and different colors. Loses quality and sharpness when it gets smaller, so it can be spoiled by reducing size.

Image weight optimization

Using Photoshop to optimize images

The second step is to use programs that help in the image optimization. The main software to use is Photoshop, even if, obviously, there are a handfuls. From the program itself, it can be saved with another format to see how any editing work you are doing looks like, always keeping the original version and being able to work with layers.

Options such as transparency can be used, where the background image remains transparent. There is also the interlacing that what it does is improve the type of load, depending on the browser where the image will be loaded.

As we have previously commented, it is essential to achieve an optimization of images to upload to a website and, thus, we must take time to make those that we have decided will occupy a space on our site be as light as possible, always keeping the balance between weight and quality. This will take time, but the reward achieved is very interesting; it will never be a wasted time 🙂

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