The importance of a good logo
A logo is key to represent your company or personal brand. That's why it must be attractive and capable of draw attention of consumers. Designing a good logo seems like an easy task, especially if you are willing to invest time and know design. But if it is not your case, you will surely fall into the 7 most common mistakes when designing logos.
7 common mistakes in logo design
A good logo is worth a thousand words. We see it daily, there are even board games to guess the brand just by seeing part of the logo; the best known companies have recognizable logos. If you want to position your brand in all the minds of potential customers, you need a unique and suitable logo.
The first thing that comes to mind when thinking about designing a logo is to hire a graphic design professional. Whether you decide to do it yourself or hire it, It is important that you keep in mind the mistakes that you should avoid when designing your brand logo.
Make a logo tailored to your tastes
A logo doesn't have to reflect your personal tastes. It must adapt to the taste of your clients and project the personality of your company.
A very common mistake is to capture the personality of the owner in the place. Yes OK, sometimes the personality of the owner and the company are in tune, for example, a furniture store can have an oriental style. But in other cases not: a fast food restaurant with Spiderman typography can denote inauthenticity and creativity. Each example gives a different feeling to customers, a typeface can greatly limit the target audience. When designing a logo, keep in mind that it is designed for your clients, not you.
What is our advice? Avoid reflecting your personality in the logo as much as possible. Remember that it is a serious business, not a booth to showcase your tastes.
Not researching the market enough
Not researching the market and customers is one of the main mistakes.
Do not forget: it is not about you, but to attract customers. But, If you want to achieve this, it is important that you research enough about their preferences and determine what do you want to communicate with your logo.
The more knowledge you have about it, the chances of creating a good design for your company will increase considerably. If you don't know where to start, you can conduct a brand audit survey that clarifies your business goals and objectives; since this information clarifies more the panorama of the logo that you will need.
What is our advice? Observe the customers. If it is a physical business you can look at the bags of other stores that carry. That will give you a hint of their taste in clothes., perfumery, etc. and you can make a customer profile (or several). Another good option is to have a Social Media Marketing Plan. So you can have more data on interested customers and discover their tastes and needs.
Design a boring logo
That your business is serious or B2B does not mean that the logo has to be boring. There are countless examples of logos on the market seriously, sober Y with presence who know how to convey the character of the brand.
Introverted and low-spirited personalities are usually not very attractive, the same thing happens with logos. A logo must tell a story e engage the audience with the company.
What is our advice? Observe the companies in the market. The most serious ones or those who want to convey seriousness usually combine metallic tones (gold or silver) with a black background. A classic serif typeface always brings a touch of intelligence.
Copy another logo
Copying the designs of other companies and giving them a proper name is a deadly sin in the corporate world. Even so, copying others has become a trend and a very common bet in the market.
As we said in the beginning; the goal of the logo is to represent your company. Therefore, if it looks the same as another company's, your business will be seen as an unethical and professional organization. A cheap copy. Make sure you bet on the authenticity of your business and add something original and eye-catching.
What is our advice? Obviously: no copies. If you like a logo from another company, take a few seconds to analyze what catches your attention. Maybe it's not worth copying the entire logo if what you like is the typography. You can try a different color to better convey the essence of your business while maintaining that typography.
Use multiple fonts
Speaking of fonts; try to always use the same font style. Many businesses strive to convey originality using very different fonts and end up being illegible. Resorting to this is considered a total madness, However, is one of the most common mistakes made by design beginners.
Remember: your logo graphically embodies the personality of your company. Using different fonts projects disorder e instability.
What is our advice? If you want to convey joy and originality, try a little explored source. On the Internet you can find an infinite number of innovative sources. But, try a cheerful color scheme: Orange + verde + fuchsia is the cheerful combination par excellence.
Don't know exactly how to spell a word? Do not write it until you are sure. This could save the life of your company. A business with misspelled logo will be ridiculed and scare off your potential customers. No customers, There is no business.
If you decide to write your brand in another language you have to make sure it is well written and makes sense. Being sloppy with spelling can blatantly change your business' target audience.
What is our advice? Look up the word in a dictionary before you do on the Internet. As we know, The Internet is based on searches and the content that users do so it will not always be correct.
Complicating yourself more than necessary
Wanting to turn a logo into a colorful and super striking image could lead you to make a huge mistake. Logos must be simple so that they are imprinted in the minds of customers. No need to add many elements, it is always recommended that it be from three or four characters. You can use the name of the business or make an abbreviation: Zara, H&M, BMW, BSHK, YSL, PdH, etc.
Failure to obey this rule is as much as possible that the logo will be visible heavy and unusual. Keep in mind that including items excessively takes more time for the consumer to process the message, also as its size is reduced the design will lose more its details.
What is our advice? A simple design will be easier to include on labels, packaging, bags, boxes, icons for social media, Web page, etc. Therefore, you will be able to create a much more powerful brand concept than if it only appears on the entrance sign.
To create a logo as the world of design calls, you should make sure to study what the target audience likes. Depending on it, choose the right type and colors to create a dynamic logo, attractive and original. Avoid copying the style of others, reflect your personal tastes and complicate yourself too much.
It is important to make the logo correct instead of doing it quickly. Now that you know the 7 mistakes you should not make, It's time to design the logo that will help you sell!